The second is by seeing what people are searching for on YouTube: “A good way to start your keyword research is to actually type keywords into YouTube’s search bar and see what the top suggestions are,” says Kyle Kozie of LSEO. The first is by looking at what keywords your competitors are using: “Look for videos that cover the same topics as yours and see what keywords they’re using,” says Veronica Batista of OnPoint Internet Marketing.
There are a few ways to do keyword research for YouTube videos. You’d be surprised by how just changing the angle of your video can lead to ten times the search volume.”
“The one thing you do not want to rush is your keyword research. Paul Lovell of Always Evolving SEO agrees and says preparation is key. “Not only does this help you make sure your content is optimized, but it also ensures the content you’re creating is on topics people are interested in.” “When deciding which topics you’d like to make videos for, it’s important to do keyword research,” says Brad Driscoll of Leveling Up Your Game. To find out how you can optimize your videos to rank higher in YouTube’s search engine, we asked 47 SEO experts to share their best YouTube SEO tips. Related: 25 Marketers Share How to Grow Your YouTube Channel, Subscribers, and Views 11 Tips For Optimizing Your YouTube Videos For SEO
And you can do the same by taking advantage of the 11 YouTube SEO tips they shared. Obviously, they’re doing something right. How many videos the user has watched from your channelĪnd while there are lots of ways to get your videos in front of people without relying on YouTube’s search engine, almost half of our respondents say that 51-80% of their video views come from visitors who found their videos through YouTube search:.The user’s previously watched videos (topics and channels).How well your video’s description and meta description matches the user’s query.If users interact/engage with your video (likes, comments…).If users clicking on your video to watch it after seeing it.The amount of time users have spent watching your video.While it isn’t fully spelled out by Google, here’s what we know about the factors that impact how YouTube ranks a video: YouTube algorithm functions in such a way that it determines which videos will be recommended to users based on their interests and your video’s performance.
With over 2 billion logged-in users monthly, this platform offers tons of opportunities, as such when YouTube SEO is done correctly, it can help you boost your rankings, increase brand exposure, views as well as traffic to your website. This often includes optimizing your video and meta descriptions, thumbnail, transcript, tags, links, CTAs and so on. YouTube SEO refers to the process of optimizing your YouTube videos and channel to rank higher in YouTube’s organic search results.
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